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This is a great technique to help prevent spoofing and phishing scams in case the email message appears to be from one domain, but it actually delivered from another. In other words, email authentication allows your email marketing tool to send email on your behalf, but as your domain. Not Always Possible to Setup Email Authentication (DMARC)Įmail authentication also referred to as domain authentication or validation (DMARC), refers to the process of better identifying the sending origin or domain so that ISPs can better route your email.
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